@TheSoundHQ tweeted: “If brands act like bad friends towards their consumers they'll be ignored via @thedrum http://t.co/rmDtKOTErp” 12 hours ago

Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/jCHvjSt2ZV” 1 day ago

RT @biteglobal: Bite's @nickthorpe on #empty13: Your customers don't want to be your friend: http://t.co/MwERzWG8C0” 1 day ago

@jon.silk@biteglobal.com tweeted: “Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/s5HAtf1tbo” 1 day ago

@RachaelTilling tweeted: “Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/IbywL61RPT” 1 day ago

@kathpooley tweeted: “RT @TheDrum: Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/H5t7HBDA0w” 1 day ago

@kirstenhodgson tweeted: “Interesting - I'm with the 61% RT @laurasocha: Consumers don't want to be friends with brands. http://t.co/zbk0GYOc1c” 1 day ago

@finishingpost tweeted: “Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/AUwKcUYS2N” 1 day ago

RT @TheDrum: Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/H5t7HBDA0w” 1 day ago

@LauraSocha tweeted: “Consumers don't want to be friends with brands. http://t.co/vNUnFtltfR” 1 day ago

@biteglobal tweeted: “RT @TheDrum: Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/H5t7HBDA0w” 1 day ago

@theempty13 tweeted: “RT @TheDrum: Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/H5t7HBDA0w” 1 day ago

@DigitalRec tweeted: “Empty13: Brands should be more wary of consumer apathy than backlash - ITV, Spotify, Microsoft, Bite http://t.co/dxEjy8WFcP #dpcontent” 1 day ago